TV broadcasters battle to attract more viewers, which in turn are becoming more demanding and sensitive for making the right choice. Every minute counts, and for every such minute TV broadcasters constantly hunt for broader audiences, leading to larger revenues.

Monitor magazine provides audience measurement data from Telemetrix on main TV channels for the week of 31 March- April 6, 2014. Telemetrix applies up-to-date technology and systems for measuring TV audience.

Read the full article by clicking here.

Vodafone Albania, the major telecommunication service provider in the market as well as the largest “consumer” of market research data, has recently joined Telemetrix’s portfolio of clients. An online package designed and implemented solely for Vodafone Albania is used by the latter to evaluate and assess its advertising campaigns as well as the ones of its competitors, in terms of media presence, advertising strategies, audiences targeted and reached, etc.

Such product was put in place through a close cooperation of Telemetrix and IdraMedia in merging media monitoring and audience measurement data. We proudly assert that this product offers a complete solution for a full evaluation of the Albanian media landscape.

Market Data (marketdata.al) is a powerful online data portal designed and created by IDRA Research & Consulting. The major objective of this platform is to create a centralized info-point for domestic and international business usage. Different indicators of interest can be easily searched, reprocessed and retrieved through this platform, combining various sources of information from different companies and institutions.

Telemetrix Sha and Market Data are working in close collaboration for the inclusion of TV audience measurement data in this portal. Interested companies and institutions will be able to generate audience indicators as per their needs and requests through this easy-to-use portal.

Telemetrix Sha and Media Pool DOO, established in Macedonia, have come to an agreement for the purchase of Telemetrix’s brilliant TAM solution. Media Pool is a leader in Media Monitoring in Macedonia; now moving forward to providing TV audience measurement through Analitika Audience; a company established as a result of this collaboration.

Telemetrix Sha will offer Media Pool the overall technology designed and created by us; our state-of-art people meters together with the powerful systems and tools. Furthermore, Telemetrix will offer constant guidance and expertise throughout all the processes to be performed in order to establish and run a reliable TAM company. More specifically, Telemetrix will provide assistance for: a. The careful recruitment of a representative household panel of 400 families in Macedonia, b. System and software implementation and their proper usage Analitika Audience is undergoing the process of household recruitment for its panel which will be completed by end- February 2014.