Telemetrix started its operations in September 2012 with the first peoplemeters installed. However, the research and development processes date back to 2010.
Telemetrix offers television audience measurement (TAM) through:
- Cutting-edge technology solutions - Reliable household panel - Professional data processing Telemetrix has heavily invested in designing and producing an electronic TV audience measurement solution (TiViMat) along with a powerful software program. Furthermore, Telemetrix has designed and developed all its reporting and monitoring systems for company and client’s use. They are easy to use and fully customizable as per anyone’s needs. A carefully designed household panel resulting from a massive National Household Establishment Survey ensures the representatives of the population in the figures. In collaboration with IDRA Research and Consulting and IdraMedia; independent market and media research companies operating in Albania for more than a decade, Telemetrix has stepped up to fill the demands of a dynamic Albanian media landscape. What we offer is a complete and professional solution for TV audience measurement via: - TV measurement equipment installed in panel households - Matching TV data from Panel Households in Telemetrix Servers and identifying the TV channels on - Identifying the members of households watching TV - TV exposure concept - Processing data live - Fully customizable client report account – Web based - Fully customizable reports delivered on request Among our most distinguished clients subscribed for full accounts or Reports on Demand we can proudly mention Mccann Erickson Tirana, AGNA Group, Promedia, Ogilvy & Mather etc. Click here for list of clients.