A fully customizable online account as per the clients’ requests that resembles user friendliness allowing for easy data visualization and comprehension.
Equipped with intelligent search engines our client report account permits innumerable data processing options of key TAM metrics, linking TV measurement data with the socio-demographic characteristics of our panel as well as their viewing behaviors.
Custom made reports in any format, including reports on audience indicators for selected time segments, TV channels, sub-panels and more.
Furthermore, we provide detailed TV Event analysis for the complete logs of 6 TV channels: Klan TV, Albanian Screen, Vizion+, TVSH, News 24, Agon Channel.
Competitive TV AD Market Analysis combined with the media monitoring expertize of our research partner IdraMedia – a leader in Media monitoring.
All media audience indicators are combined with the innumerable data generated from media monitoring on a minute basis, creating an immense pool of valuable information for extensive market analysis.
Live Audience - Real-time audience measurement made possible through our powerful online account.
Custom-built panel – Specific audiences measured through the establishment of precise sub-panels.
Media Research – Tailored market research designed and implemented in collaboration with IDRA.
The average percentage of a given population group watching a TV channel/program across a set time interval. One rating point equals 1 percentage.
Viewing of a specified population, whether households or individuals, that is tuned to a particular program or station during a given time interval, and expressed as a percentage of the total TV audience during that interval.
HUT is the percentage of homes that are tuned in to TV at a particular time.
The sum of all rating points achieved for a particular/specified period of time for an event, schedule of commercials or spots.
The number of different or unduplicated households that are exposed to a television program or commercial at least once during a specified time period.
Average number of times a household or a person viewed a given television program, station or commercial during a specific time period.
Number or percentage of households or persons that are exposed to a given program, station, or commercial one time, two times, three times, etc.