TiViMat – State of the Art Audience Measurement
TiViMat is the measurement device developed by Telemetrix standing at the heart of our audience measurement system. There are two primary functions that the meter system fulfills: - Identify what is being watched- Identify who is viewing - which panel members and guests in the home are viewing.
TiViMat uses sophisticated algorithms of audio-matching along with complementary source checking and people exposure to TV. It continually sends data to Telemetrix Data Center that processes information real-time.Data sent from TiViMats all around Albania (syncs 3 times a minute) are stored and processed in our In-Home data center. Powerful matching technology and algorithms run continuously and provide the matching of the audio fingerprints received from the TV Channels and peoplemeters.
Telemetrix measures the audience of more than 46 TV Channels broadcasted in UHF/VHF analogue television systems (free-to-air) as well as digital cable TV platforms; both terrestrial and satellite (paid tv). It constantly creates digital audio fingerprints for each channel, to be used later on for audio matching purposes. Telemetrix ensures 24/7 audio fingerprints of all monitored TV channels. View list of channels! All of the above data and information, together with HH information and identification are stored in carefully designed databases in our data center. The architecture behind them allows for easy flow of information and, fast and efficient data processing.
